Up until the late 1950s, sweets were different shapes and colours.

But children, being children, would pop them in and out of their mouths regularly to examine them, to talk to friends, to hide them from parents or to put them in their pockets for later.

This meant that kids and sweets were a messy mix. 

 

As the brand name evolved, the easy-going style was to remain the same. Thanks to Salvador Dali’s creative revelation, the logo became integrated into the daisy shape.
The 1988 design has stuck. Bright, cheerful and unique, it has proven universally popular with the public. It has become the definitive icon for a world famous brand.